Post by account_disabled on Feb 28, 2024 5:04:05 GMT -5
The innovation launched by Facebook a few weeks ago is called InstantArticles and allows you to read the contents of an article directly from the app, for mobile, without clicking on the link and waiting the 8-10 seconds on average required for loading on the browser. Considering that this innovation had been expected for some time, said like this it doesn't seem all that revolutionary for how it was "sold". At the moment, there are nine major newspapers and editorial groups involved (The New York Times, Buzzfeed, National Geographic, NBC, BBC, The Guardian, The Atlantic, Bild and DerSpiegel) and the update can only be used on iPhone. Facebook_Instant_Articles From a first analysis, the benefits for publishers , as anticipated by Andrew Mitchel, head of Facebook's News division, lie in total control of content and the possibility of being able to increase their revenues .
In fact, newspapers will retain 100% of the advertising they Paraguay Phone Number collect and 70% of the revenues obtained through Facebook adverts placed on the pages of their articles. The graphic design is customizable, therefore, each newspaper will continue to maintain its own graphic identity, making its contents "recognizable" and will monitor the performance of each individual article also thanks to some additional web analytics tools, also available to advertising investors. The benefits for users , in addition to the reduction in article loading times, are linked to a much more engaging use and an innovative reading experience , as texts, photos and videos are more interactive. Specifically: zoomable photos with high resolution, auto-play videos that come alive as you scroll through the article, the possibility of commenting on different parts of the article and the possibility of adding explorable maps and geolocalized tags.
The opinions of experts and professionals are numerous and varied. Personally I think it is an excellent innovation that could revolutionize the publishing world both in economic terms, with a possible increase in advertising revenue for publishers, and for a change in the editorial proposal. The possibility of delving into the news considerably and accompanying it with more carefully curated multimedia content are two solutions that will offer the reader an innovative and certainly more engaging reading experience. On the other hand, Facebook will become more and more "present" in our lives and will also monopolize navigation, since everything will be integrated within it, in particular for a possible development of this functionality on other devices such as PCs and tablets. Such a scenario will therefore lead to a change in the business model of newspapers which will have to work to get the reader to "exit" the app and direct them towards their own channels or will have to redesign the strategies linked to Facebook.15 In the coming months we will certainly be able to get a clearer idea of the possible developments that InstantArticles will bring to the world of online publishing and the way in which users consume content.
In fact, newspapers will retain 100% of the advertising they Paraguay Phone Number collect and 70% of the revenues obtained through Facebook adverts placed on the pages of their articles. The graphic design is customizable, therefore, each newspaper will continue to maintain its own graphic identity, making its contents "recognizable" and will monitor the performance of each individual article also thanks to some additional web analytics tools, also available to advertising investors. The benefits for users , in addition to the reduction in article loading times, are linked to a much more engaging use and an innovative reading experience , as texts, photos and videos are more interactive. Specifically: zoomable photos with high resolution, auto-play videos that come alive as you scroll through the article, the possibility of commenting on different parts of the article and the possibility of adding explorable maps and geolocalized tags.
The opinions of experts and professionals are numerous and varied. Personally I think it is an excellent innovation that could revolutionize the publishing world both in economic terms, with a possible increase in advertising revenue for publishers, and for a change in the editorial proposal. The possibility of delving into the news considerably and accompanying it with more carefully curated multimedia content are two solutions that will offer the reader an innovative and certainly more engaging reading experience. On the other hand, Facebook will become more and more "present" in our lives and will also monopolize navigation, since everything will be integrated within it, in particular for a possible development of this functionality on other devices such as PCs and tablets. Such a scenario will therefore lead to a change in the business model of newspapers which will have to work to get the reader to "exit" the app and direct them towards their own channels or will have to redesign the strategies linked to Facebook.15 In the coming months we will certainly be able to get a clearer idea of the possible developments that InstantArticles will bring to the world of online publishing and the way in which users consume content.