Post by limonhasanseo56 on Mar 13, 2024 23:19:53 GMT -5
Advantages of GIFs for your content marketing strategy According to Alex Chung CEO of Giphy , if a picture is worth a thousand words, “the average GIF contains frames, so it is capable of conveying up to , words. “The same as an average novel.” Although the comparison between a GIF and a novel seems very exaggerated to me, it does reveal the power that gifs have to transmit emotions and information quickly and without much effort. Here are other great advantages of this format: As I already mentioned, GIFs are lighter than videos, so they can be easily viewed from any type of device, including mobile phones.
They can be inserted into emails and, unlike videos, they HT Lists play automatically, increasing the chance of them being viewed. It is inevitable to see them. GIFs capture attention, make us understand any concept more easily and remember it for longer. GIFs can be used to animate infographics and bring to life ideas that would otherwise be harder to explain. They generate emotional impact. They can make you laugh, remember, inspire, question, surprise or motivate reflection in just a few seconds.
They can help give brands notoriety and generate engagement with their target audience. Such is the case of Coca Cola with the GIFthefeeling microsite , part of the “Taste the feeling” campaign, in which the same users created and shared GIFs that expressed the sensation of taking a drink. Coca Cola. Fuente: blog.digimind They are incredibly viral. According to Hubspot, visual content is times more likely to be shared on networks than other types of content. Brands like Fox TV, Lego and even NASA have understood this, and today they have their own channels on Giphy.
They can be inserted into emails and, unlike videos, they HT Lists play automatically, increasing the chance of them being viewed. It is inevitable to see them. GIFs capture attention, make us understand any concept more easily and remember it for longer. GIFs can be used to animate infographics and bring to life ideas that would otherwise be harder to explain. They generate emotional impact. They can make you laugh, remember, inspire, question, surprise or motivate reflection in just a few seconds.
They can help give brands notoriety and generate engagement with their target audience. Such is the case of Coca Cola with the GIFthefeeling microsite , part of the “Taste the feeling” campaign, in which the same users created and shared GIFs that expressed the sensation of taking a drink. Coca Cola. Fuente: blog.digimind They are incredibly viral. According to Hubspot, visual content is times more likely to be shared on networks than other types of content. Brands like Fox TV, Lego and even NASA have understood this, and today they have their own channels on Giphy.