Post by account_disabled on Jan 11, 2024 5:40:34 GMT -5
Google Display Network ads: the cheapest CPC, but less effective than other types of PPC ads . 2. Google Ads ad display schedule An important factor that determines the price of Google Ads advertising is the period of display of paid Google campaigns. If your industry competitors start advertising their products and services at the same time as you, you can expect your Google Ads advertising spend to increase. Google Ads ads running outside of peak demand hours can drain your budget. A good solution is to use the ad schedule on the Google Ads platform to: display the ad at specific hours or days of the week, increase and decrease rates at specific times/hours.
As a result, you will start showing Google Ads ads when customers are actually looking for specific services and products and you will consistently use your advertising budget. 3. Targe B2B Email List ting ads by device type The device type affects the costs of certain keywords and, therefore, the price of Google Ads advertising. B2C keywords are likely to be more expensive if you choose to target mobile devices, while B2B keywords may be more costly on desktop. You can also allocate part of your budget to displaying Google Ads ads on desktop and the other part for mobile devices.
4. Google Ads also depend on the choice of bidding strategy. There are several types of automatic or smart bidding strategies on Google. Each of them has different goals and, therefore, different ways to influence the cost of Google Ads advertising. If you decide to manually set bids in Google Ads, you can set a maximum CPC per ad group, but you also have the opportunity to specify different bids for each keyword in a given Google ad group. If you choose automatic bidding for Google Ads, you can still set maximum bid limits for strategies such as maximize clicks, target impression share, tCPA, and tROAS. View of the Google Ads dashboard within a Google Ads bidding strategy Google uses AI technology to optimize the bidding process, automatically raising and lowering bids to achieve one of 6 desired results.
As a result, you will start showing Google Ads ads when customers are actually looking for specific services and products and you will consistently use your advertising budget. 3. Targe B2B Email List ting ads by device type The device type affects the costs of certain keywords and, therefore, the price of Google Ads advertising. B2C keywords are likely to be more expensive if you choose to target mobile devices, while B2B keywords may be more costly on desktop. You can also allocate part of your budget to displaying Google Ads ads on desktop and the other part for mobile devices.
4. Google Ads also depend on the choice of bidding strategy. There are several types of automatic or smart bidding strategies on Google. Each of them has different goals and, therefore, different ways to influence the cost of Google Ads advertising. If you decide to manually set bids in Google Ads, you can set a maximum CPC per ad group, but you also have the opportunity to specify different bids for each keyword in a given Google ad group. If you choose automatic bidding for Google Ads, you can still set maximum bid limits for strategies such as maximize clicks, target impression share, tCPA, and tROAS. View of the Google Ads dashboard within a Google Ads bidding strategy Google uses AI technology to optimize the bidding process, automatically raising and lowering bids to achieve one of 6 desired results.