Post by account_disabled on Oct 26, 2023 0:59:38 GMT -5
Among these we find what growth hackers call Vanity Metrics which are those that only serve to satisfy our ego as marketers. The most trivial example is having an e-commerce site and taking into account metrics such as traffic or traffic growth rate year over year. Or focus on the turnover that a product generates but not on the margin it brings. It means having a partial vision and this is not good. Therefore likes on posts, number of followers on social media, site traffic, number of newsletter subscribers are all data that we like to keep under control especially when they are high but which do not give us useful information if they are not placed in.
A context deeper and linked to other metrics such as conversions photo editing servies arriving from social media, the community interaction rate, the average conversion rate of users or the engagement rates of the newsletters I send. And we're still not really talking about business. Let's look at some more pro-level KPI examples get ready for a series of spectacular acronyms. MRR Monthly Recurring Revenue . Indicates the recurring revenue rate each month. It can be useful both for those who manage subscriptions and for those who have a product that must be purchased very often.
CMRR Committed Monthly Recurring Revenue indicates the number of customers who have committed to paying for the subscription or buying the product each month. CPQL Cost per Qualified Lead . Let's say that it is an evolution of the CPL Cost per Lead and represents a further step we are evaluating not only the ability to generate new qualified leads but also the very ability to qualify them. This KPI therefore indicates how much it costs to generate a lead who is more likely to become a customer and at the same time gives an idea of a good part of the cost of new business activity.
A context deeper and linked to other metrics such as conversions photo editing servies arriving from social media, the community interaction rate, the average conversion rate of users or the engagement rates of the newsletters I send. And we're still not really talking about business. Let's look at some more pro-level KPI examples get ready for a series of spectacular acronyms. MRR Monthly Recurring Revenue . Indicates the recurring revenue rate each month. It can be useful both for those who manage subscriptions and for those who have a product that must be purchased very often.
CMRR Committed Monthly Recurring Revenue indicates the number of customers who have committed to paying for the subscription or buying the product each month. CPQL Cost per Qualified Lead . Let's say that it is an evolution of the CPL Cost per Lead and represents a further step we are evaluating not only the ability to generate new qualified leads but also the very ability to qualify them. This KPI therefore indicates how much it costs to generate a lead who is more likely to become a customer and at the same time gives an idea of a good part of the cost of new business activity.