Post by account_disabled on Dec 1, 2023 23:03:33 GMT -5
Douglas Karr Douglas Karr Follow on XLast Updated: Sunday, February 7, 2021 3 minutes read If you asked most people where they find their audience, you’ll often get a very narrow response. Most advertising and marketing activity is associated with the vendor selection of the buyer’s journey… but is that already too late? If you’re a digital transformation consultation firm; for example, you may fill out all the details in a spreadsheet by only viewing your current prospects and limiting yourself to the strategies you’re proficient at.
You might do keyword research and focus your attention on search engines for those users seeking digital transformation agency, digital strategy consultant, enterprise implementation Buy Bulk SMS Service firm, etc. Where is Your Audience? Moving Upstream Of The B2B Buying Journey It’s not all about your target audience. It’s also about your current customers, your prospects’ upstream activity, and their downstream activity. Moving back to the example of a digital transformation consulting firm.
If a company gets significant funding to scale up their organization… a key step in that process is investing in digital transformation. Or, if key personnel are shuffled within an organization, their new leadership may seek to transform their customer experience. So, if I’m a digital transformation company, it’s in my best interest to build relationships with companies that are upstream.
This may include: Venture Capital Firms – providing presentations to VC clients would be a great way to build awareness and educate prospective clients. Mergers & Acquisition Firms – providing research and education to M&A firms would be ideal. As they merge and acquire customers, they’re going to have challenges to centralize their digital experiences. Attorneys & Accountants – one of the first steps companies take as they scale up is to work with legal and financial representatives. Recruitment Firms – Businesses that are scaling or having turnover in leadership positions often work with recruitment professionals to bring talent within the organization.
You might do keyword research and focus your attention on search engines for those users seeking digital transformation agency, digital strategy consultant, enterprise implementation Buy Bulk SMS Service firm, etc. Where is Your Audience? Moving Upstream Of The B2B Buying Journey It’s not all about your target audience. It’s also about your current customers, your prospects’ upstream activity, and their downstream activity. Moving back to the example of a digital transformation consulting firm.
If a company gets significant funding to scale up their organization… a key step in that process is investing in digital transformation. Or, if key personnel are shuffled within an organization, their new leadership may seek to transform their customer experience. So, if I’m a digital transformation company, it’s in my best interest to build relationships with companies that are upstream.
This may include: Venture Capital Firms – providing presentations to VC clients would be a great way to build awareness and educate prospective clients. Mergers & Acquisition Firms – providing research and education to M&A firms would be ideal. As they merge and acquire customers, they’re going to have challenges to centralize their digital experiences. Attorneys & Accountants – one of the first steps companies take as they scale up is to work with legal and financial representatives. Recruitment Firms – Businesses that are scaling or having turnover in leadership positions often work with recruitment professionals to bring talent within the organization.